TransNamib launches new Brand

TransNamib Holdings Ltd has launched a new corporate brand identity and tagline. The new brand effectively addresses the strategic objectives of the company aimed at better leveraging its business potential, capitalising on market opportunities and enhancing stakeholder engagement.

As part of this brand message, the Chief Executive Officer, Johny Smith explained that the new brand image for the company was developed in-house over the past few months and approved by the board recently. The new slogan “Rail It” which complements the new logo replaces the previous slogan “Transporting Namibia’s Success.

“The new brand complements its road to rail strategy, which is currently underway. Therefore, this was an opportune time to embark on a new foundation and a beginning of a new era. The re-branding exercise is part of the process of culture change. Driving culture change in any company is an enormous task, but, at least we have started. The roll-out of the new corporate identity and brand as well as the culture change programme will be implemented in phases over the next five year period”, he stated.

Honourable John Mutorwa, Minister of Works and Transport in his address, expressed his satisfaction with the fact that “TransNamib has realigned, to focus on the road-to-rail strategy, as part of its strategic business plan”. He added that the rebranding of TransNamib is not only going to restore its image, but must be accepted and appreciated as an opportunity of hope of a more reliable and efficient service, in line with the Company’s strategic business plan”.